Great words of advice that is important to hear. I’m in the process of getting together the third Firebird Fairytales and even though I do have control over covers I don’t have control over much else when it comes to how well the marketing goes (no matter how much copy I write) it’s all thrown to the wind and the randomness of Fate and the Strange Elder Gods of Publishing.
I’ve been thinking a lot about control. As a writer, you sculpt a world from scratch, populate it with people, with stories, and control them all. From the geography to the folklore, the smallest details to the largest plots. It’s in your hands.
In that sense, as a writer, you become a ‘little god’.
But in publishing–that business side of the art, your control dissolves.
You don’t control whether the book sells.
You don’t control the marketing budget if he does.
You don’t control the publisher’s investment.
You don’t control your place in-house.
You don’t control the sales plan.
You don’t control the cover art.
You don’t control the jacket copy.
You don’t control how the book is portrayed, publicized, given, sold to the world.
You don’t control anything.
Or at least, it can feel that way.
Because, of course, you still control one thing.
The words.
The content between…
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Amy Kuivalainen 
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